Scientific advertising allows you to develop an idea, and then test that idea.
It’s how you know if your content marketing is working. That copy isn’t going to win any literary awards, but it will get the job done.
Here's what I've learned about writing a good ad: 1.
Props that make you feel soulful, frisky, and fascinating help you make those claims for yourself in your ad. It might sound obvious, but be sure to post a terrific photo of yourself. More to the point: I wanted to attract a man who appreciated subtlety.
If you don’t want a prospective employer—or your mother-in-law—to read or otherwise find out about it, don’t write about it. But we all know someone who did or said something that he really wished wasn’t “out there”. As with any writing assignment, you need to know who you’re writing for, so do your homework.
So be careful about what – and how much – you choose to share. Having a good understanding of your audience will help you to adopt the appropriate tone of voice.
All of us have probably been tempted, at one time or another, to stretch the truth a bit—perhaps to pad a resume line or to otherwise exercise some creative license—when it comes to sharing some of our life experiences. Not only is this wrong on many different levels, but it’s also hard to remember something that’s less than the truth. Is a more formal tone best (for a prospective employer) or is a casual, friendly tone a better choice (for a blog post)?
Unless you eventually “fess up” or, god forbid, someone “outs” you, you’ll be carrying around the burden of that lie for the rest of your life. In other words, while the information you choose to share about yourself may be the same, how you convey that information will change significantly depending on your audience.
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Twelve years ago, I took a chance and wrote a personal ad.
My finished product reflected my attitude at the time—a combination of "you have to play to win" and "hey, why not?
Dating is a stage of romantic or sexual relationships in humans whereby two or more people meet socially, possibly as friends or with the aim of each assessing the other's suitability as a prospective partner in a more committed intimate relationship or marriage.
It can be a form of courtship that consists of social activities done by the couple.